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Mathira New TVC JOSH CONDOM

It is without a doubt that we need more awareness and easier access to contraceptives.
So for me, when an advertisement that delivers a message relating to birth control airs on TV, it is an occasion of celebration; a development that should be praiseworthy. That was, of course, till I saw Josh Condoms and Mathira’s take on what an ad selling condoms should look like.

Mathira’s latest show stopping performance in a ‘Josh Condom’ ad has made people blush in embarrassment and gawk at the sheer obnoxiousness of the gross, innuendo-laden and completely inappropriate approach to a very important subject. Playing the part of a trophy wife, Mathira makes the entire neighborhood jealous as they wonder how a man, evidently her inferior in looks, appeal and charm could secure the love of this supermodel.

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